A fascinating video made for VAXA’s visitor center, starring their famous microalgae superfood, brought to life as an adorable 3D character.
The video highlights how VAXA is revolutionizing food production through science, converting clean energy into food and producing microalgae—the world’s most sustainable crop.
We designed two distinct worlds to tell this story: the world before VAXA and the world after. The "before" world is characterized by red tones, gritty textures, and retro typography, while the "after" world features a bright, northern-lights-inspired color palette and a futuristic, experimental typeface.
Creative direction, design & animation
Yellow Fellow
AI generators & 3D artists
Replica Works, Gilad Rozenkoff, Rubi Barazani
Motion Design
Danielle Biran Angel, Guy Trefler, Rino Avidar
Space Cat CEO & executive creative direction
Liat Yoffe
Vaxa team
Ohad Bashan, Michal Rom, Yael Silverman Romano
Script
Michael Nirgad Guy
Editing
Erez Markovich
english
Josh Genuth
Sound design and mix
Guy Shkedy
Space Cat office
Lir Abergil