Base44 invited us to design and animate a motion graphics package for a case study featuring Shira Zeifer, Head of Customer Experience, and the story of how one late-night pain point turned into a working internal system.
We leaned into Base44’s crunchy visual language to create this piece. As always, we started by sketching ideas in black and white, exploring the sweet spot between adding a fresh visual layer that brings another dimension to the story, while staying true to the guidelines and principles of the Base44 brand.
info ⚠️
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Creative Direction, Design & Animation:
Guy Trefler, Danielle Biran Angel
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Animation Direction
Maayan Tzuriel, Shira Nathan
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Production
Gili Stoleru, Orian Chai
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Creative Direction
Zachi Masas
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Color Grading
Eyal Brosh
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Sound Design
Tal Avital
